Search Engine Optimization (SEO) is a set of practices designed to
improve the appearance and positioning
of web pages in organic search results.
Definition: The title tag is an HTML element that specifies the title of a web page.
Best Practices
Definition: A meta description is a brief summary of a web page’s content that appears under the title tag in search engine results.
Best Practices
Definition: HTML headings (H1-h3) structure the content on a page and make it easier to read.
Best Practices
Use a single H1 tag for the main title of the page.
Use H2 and H3 tags for subheadings.
Include keywords in headings where appropriate.
Ensure the headings are descriptive and relevant.
Definition: The URL is the web address of a page.
Best Practices
Keep URLs short, descriptive, and keyword-rich.
Use hyphens to separate words.
Avoid using special characters and numbers.
Ensure the URL is easy to read and understand.
Definition: Content is the main text, images, videos, and other media on a web page.
Best Practices
Create original, high-quality content that provides value.
Focus on the user’s intent and needs.
Ensure the content is well-researched and accurate.
Use a natural language style that is engaging and easy to read.
Update content regularly to keep it fresh and relevant.
Definition: Internal links connect different pages within the same website.
Best Practices
Use descriptive anchor text that includes keywords.
Link to relevant pages to enhance user experience.
Help search engines understand the site structure and the importance of pages.
Avoid excessive linking that can be seen as spammy.
Definition: Optimizing images involves improving image loading speed and ensuring they are search-engine friendly.
Best Practices
Use descriptive, keyword-rich file names.
Add alt text to describe the image content.
Compress images to reduce file size without compromising quality.
Use responsive images to ensure they display correctly on all devices.
Definition: Mobile-friendliness refers to how well a website performs on mobile devices.
Best Practices
Use a responsive design that adapts to different screen sizes.
Ensure text is readable without zooming.
Make sure buttons and links are easily clickable.
Optimize for fast loading times on mobile networks.
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